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PMI was to present a new product in Dubai and wanted to surprise with the latest technology and gives a luxury feeling to the event. So it was proposed to use a special display (DREAMHOC) that could create the illusion of motion graphics on top of those objects inside the structure.
Here there are the tests and the final render as well as a mobile recording of the video in the display. In the darkness of the event the effect had been fantastic.
Client: Philip Morris International, PMI.
Agency: Mou Factory, Italy.
My Role: motiongraphic artist.
Credits: Francesco Artistico (motiongraphic artist).